The increasing number of people consuming mobile and video content has accelerated the growth rate of digital marketing. PwC and IAB UK research have found that spend on mobile campaigns rose by just over 50% in Britain in 2016 to reach £3.9bn. Mobile accounted for 38% of all digital ad spend and spend on mobile […]
Richard Dennys, CEO of affiliate marketing network Webgains, part of ad pepper media group, looks at how online advertisers can make the most of Black Friday in 2017 and whether retailers can expect another £1bn boost like that in 2016. Black Friday has become a truly noteworthy event for retailers across Europe in the last […]
We caught up with Ami Spencer to get the low down on her experience of working at Webgains this year. Ami, what is your current role at Webgains? I joined Webgains in March this year as Director of International Publisher Relations (yes, as job titles go it’s pretty wordy…). Based at our UK HQ in […]
The weeks preceding Christmas can be a make or break for retailers. Consumers start planning their spending well ahead of the festive period, and advertisers must ensure they are well prepared to take advantage of this active spending period. But, how can advertisers ensure their affiliate channel is running at full speed? Our Head of […]
We are excited to announce our support for a team of rowers called the Nuts Over the Atlantic. Starting today, we will be following the journey of the team, as they embark on the Talisker Whisky Atlantic Challange. Mark, Steve, Dan and Jon will be rowing over 3000 miles from La Gomera to Antigua. Ocean […]
One of the perks of living in a technologically advanced world is the significant reduction of manual and routine tasks, which in turn leaves us with free time for research and creativity. Connecting different platforms to eliminate repetitive and tedious work tasks, and eradicating human errors means saving a great deal of time and money, which can be reinvested […]
The days of disconnected marketing channels are long gone. But how well is your PPC supporting your performance marketing? And what should you be thinking about to get them working hand in hand? It’s no secret that PPC has the potential to deliver huge ROI regardless of your budget. But getting the most out of […]
Millennials are often maligned when it comes to their attitude towards work – it is not hard to find the latest headline labelling them as ‘job-hoppers’ or describing them as entitled for wanting to take up senior levels within a business more quickly. Modern businesses face a challenge when it comes to this generation, particularly […]
The idea of artificial intelligence (AI) usually conjures the Hollywood image of machines rising up to overthrow their human masters. In reality, however, the technology is far from this and is quickly becoming established as one of the most exciting business and data-analytics tools on the market. From gaining customer insights, to new methods of […]
Webgains, since 2006 part of the ad pepper media group, reported sales increases of 20% during the first nine months of 2017, totalling EUR 36 million (Q1-Q3 2016: 30 million). Growth was up 29% during the third quarter alone after increases of 24% and 8%, respectively, were reported in the second and first quarter (compared to the […]
Join the Webgains team at this year’s PI Live in London for an exciting insight into the future of performance marketing It’s now just two weeks before Webgains is joined by thousands of international advertisers, publishers and digital influencers at one of the biggest performance marketing events in the world, PI Live. Make sure to book a meeting for a private chat with us at stand #23 via pilive@webgains.com (we […]
The countdown is finally over and we are proud to officially announce the launch of our new Webgains Academy. It has been a long time in the planning and we are thrilled to have seen so many people attend the official launch party for the Academy, a celebration like no other 🙂 Check out the pictures from last night […]
