We’re big into checklists here at Webgains. They’re a simple and practical asset by which we can maintain consistency and the highest standards for all of our client affiliate programs. Click here to access our free downloadable checklists for brands at every stage of the affiliate journey – from exploring affiliates for the first time to running an existing program.

Ecommerce and digital B2C marketers will be well aware that we are approaching the peak trading period of Q4. Webgains Account Managers and our 1,800 plus advertiser clients are now busy strategising campaigns and activity ahead of Black Friday, Cyber Monday, and Christmas, to ensure the best possible performance when activity is expected to spike.

Here’s the simple checklist that Webgains Account Managers are going through with their advertiser programs right now. You can read it below or, access a free downloadable version from here.

Reach out to your top publishers – Strengthen collaboration and confirm any tenancies for Q4. Webgains users don’t forget that you’re able to set up exclusive promotions based on product or product range through our Smart Commissions tool.

Check your commission rates – Ensure they’re competitive enough to attract attention during this busy period.

Recruit new publishers early – Many publishers freeze onboarding new brands in Q4, so this must be done as soon as possible.

Share your Q4 offers and promotions – Make sure all your publishers are informed and ready to push them.

Process pending publisher applications – Don’t leave potential new partnerships waiting.

Check your product feed – Confirm it’s up-to-date and processing without errors.

Upload your vouchers – Ensure that you’ve added all your vouchers and offers to your affiliate platform or network.

Update your banners – See that your latest creative is available to your partners.

Although we’re certain that the above Q4 checklist will be helpful, we understand that you may have some additional questions. For example, what would be an competitive commission rate for my brand this Q4? For concerns like this or anything else, please head to Webgains Knowledge Hub or contact us as follows:

For Supported Webgains accounts – please email your Webgains AM or support@webgains.com
For Self-Managed Webgains accounts – please email edge@webgains.com
For brands without an existing Webgains program – please email hello@webgains.com