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Moving to GA4: Data-Driven Attribution
Article by Liam Oram, Integration Team Lead, Webgains. With the sunset of Universal Analytics happening in July 2023, we’ve put together some information on Google Analytics (GA4) and how it could affect affiliate marketers. Google Analytics has been a staple for many companies, allowing users to analyse the traffic coming to their sites and optimise […]
Remote Relationships: Delivering first-class client service from afar
Article by Nadia Venezia, Account Manager at Webgains. ‘It’s all about relationships‘; that’s what I was told upon starting my career in affiliate marketing back in 2020. It won’t be surprise to most readers but I can now wholeheartedly confirm that, as an account manager, this statement rings incredibly true. Thankfully, Webgains employs me to […]
Advertiser Spotlight: BBC / Ice Cream
Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about BBC ICECREAM EU? BBC ICECREAM EU is the premium tier of BBCICECREAM Universe. The label has kept the original flavours from its origins, blending streetwear and luxury in a way that it stays aspirational, inspiring and at the […]
Tracking: Breaking the Barrier
Article by Chloe Prockter, Client Success Manager at Webgains The topic of tracking within the affiliate industry can be a tricky one to navigate, particularly for those lacking in any technical background. The discussion of tracking is often shied away from and swiftly delegated to someone deemed as a “technical expert”. But should it be […]
Leadership change at Webgains – Iñigo Abrisqueta announced as new Global CEO
Nuremberg, London, Madrid, 9 May 2023 Iñigo Abrisqueta has been appointed the new Global CEO of the Webgains Group, a group company of ad pepper media International N.V., with immediate effect. As one of the leading affiliate marketing networks, Webgains has a successful, long-standing track record in the market, not least due to its international […]
Learning from feedback
Article by Nina Blicher, Global Director Talent Development at Webgains ‘Never Stop Learning‘ is one of our core values here at Webgains. If anything it’s this value that underpins my role so it is extremely important to me in particular. And it’s not just a phrase, it’s something our team lives day to day. It’s […]
Webgains launches New AI-Powered Publisher Platform – Smarter Connections, More Profit!
Today, we are thrilled to announce the launch of our latest innovation, the Smart Publisher Platform. This cutting-edge AI-powered platform will empower our global network of publishers to make smarter connections with advertisers and supercharge their revenue streams. As a publisher, you’ll understand the importance of having a streamlined and efficient process in place to […]
Affiliate Huddle Confirmation
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In Your City | May 2023
We’re excited to announce that during the week beginning May 22nd 2023, Webgains will be hosting a series of events for our advertiser and publisher partners throughout England. Our trio of ‘In Your City‘ events will kick-off on Tuesday May 23rd in Manchester, before we head south to London on Wednesday 24th, and finish in […]
Affiliates: The Swiss Army Knife of Marketing
Article by Ben Eversden, Senior Account Director at Webgains “There’s an affiliate for everything nowadays”. This was a response from one of the QBRs that I was involved with at the start of the year and it couldn’t be any more true. I’m often in amazement at some of the brilliant concepts that are pitched […]
Supplier Code of Conduct
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