Article by Ashleigh Waters, Senior Account Manager, Webgains. With Gen Z consumers making up 29% of the global population, working with a closed group publisher – specifically in this case a Student Partner – is a great way to target this significant demographic. That being said, simply onboarding a Student Partner is not the best […]
Article by Hannah Clark, Growth Lead, Webgains. In the dynamic world of digital marketing, affiliate marketing has emerged as a powerful strategy for businesses to expand their reach and drive sales through collaborations with publishers. As companies continue to recognise the potential of the affiliate channel, the value of cultivating a diverse publisher mix becomes […]
We’re extremely proud and excited to announce that Webgains has achieved B Corp certification. Leading the way in the performance marketing industry, ours is the first affiliate network to join the global B Corp Community. B Corp is a movement that focuses on using business as a force for change, and being a member of the […]
Internationalising your online store can be a crucial step in opening up new markets, increasing your reach and growing your online sales. But how can you ensure that your expansion is a success? A large part of the answer could well lie in the strategic use of affiliate marketing and the decision to rely on […]
Article by Georgina Samson, Client Services Director, Webgains. Inflation and the current economic environment are causing more businesses to restrict budgets and look to stretch them further. We’ve seen this with many of our own clients and been able to help them execute successful affiliate channel strategies that deliver growth even in challenging times. One […]
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Article by Ami Spencer, COO Webgains. Customers, employees, and stakeholders are increasingly seeking more than just profits from the companies they work with. Positively, there is pressure for companies to align business practices with a broader mission; a mission that considers not only the impact on the environment, but also all stakeholders and the communities […]
Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about SEVEN BRO7HERS Brewing Co? We are SEVEN BRO7HERS BREWERY. The gateway brewery to craft beer. We brew and sell beer to those wanting something better than tasteless lagers, but don’t want confusing branding or craft beer snobbery. We […]
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Article by Bryony Hatherley, Publisher Manager, Webgains. There’s a common misconception that exists amongst some advertisers: that running an affiliate program is as simple as joining a network, setting a commission rate, onboarding some publishers, and allowing the program to run. This set up may drive results for some, but in the long term, it […]
Article by Alona Malinovska, UK Managing Director, Webgains. Back in April at the Affiliate Huddle conference, I hosted a live discussion with Emma Struggles, Chris Turner and Jack Davies. All four of us are parents forging careers in the affiliate channel, coming together to share our thoughts and address some very tough questions on the […]
Next month, Webgains will be exhibiting at and featuring in ELEVATE Summit 2023. This vast and exciting digital showcase – taking place July 18th and19th – is set to be attended by 2,500 people and will include over 30 expert speakers from across the e-commerce, performance marketing and affiliate landscapes. A fully virtual experience, live […]
