For our latest Publisher Spotlight, we speak to Tyviso, a publisher on the Webgains network, to learn more about their upcoming opportunities and what makes them different.
What is Tyviso all about and how does it work?
Tyviso provides the backbone for brand partnerships, combining a brand-to-brand “dating service” with a white label tech platform. With access to over 5,000 brands, we help match our partners with other brands for partnership.
Please tell us what are your brand’s core business values.
We believe that when brands work together, great things happen. So we’ve built multiple solutions to allow brands to partner together as easily as possible. Our drag-and-drop, customizable functionality allows brands to quickly setup and maintain loyalty programs as well as gift-with-purchase at checkout.
What would you say are the biggest benefits for an advertiser working with your business and which advertisers do you work best with?
Our brands both promote their own, and host others’ ads for free. With no setup or monthly fees, our partners earn and pay on performance. Therefore, we’re incentivised to help our partners succeed. Brand partnerships is unrivalled at getting brands across many verticals working together, all for the benefit of the end consumer.
Can you tell us about your audience and demographic?
We can work with any brand from any network, which gives us access to a wide and diverse customer base.
For advertisers looking to partner with Tyviso, do you have any requirements or restrictions to work with you?
To be a host, an advertiser must do at least 10,000 transactions on their site per month. To be an advertiser, there are no restrictions, but we do ask for a closed user group rate.
Any success stories you’d like to share with us relating to driving sales or traffic for advertisers?
We’ve had plenty, here are two of our favourites:
For Monese, an online bank similar to Revolut, we increased the interaction rates of their best performing customer segment by 18% after they were exposed to rewards.
For Westlab, a Webgains client, we drove nearly 20% of their total affiliate sales over the 2022 Black Friday period.
Any upcoming opportunities that you’d like to share for your business?
We’ve recently launched our Gift-With-Purchase function to allow brands to promote the ads of other, non-competing brands at checkout. Aside from earning significant revenue from these ads, our brands are increasing their basket completion by ~2.5%. Reinvested, this is allowing brands to push their whole affiliate strategy harder.
What makes your business stand out from your competitors and gives you the edge?
Our solutions require minimal setup time (just 10 minutes to set up a rewards page) and sit within our brands’ own domain. We provide all of our tech at no cost and help secure partnerships with other brands for free.