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Webgains is delighted to launch the next instalment of the Webgains Academy, our free and open-access digital training platform.
New content released today focusses on ‘Advanced Coaching’ strategies. Our experts have curated new content designed to build on existing affiliate strategy and improve the day-to-day management of the channel. The new content aims to provide practical, tangible advice that builds more sophisticated ways of working for advertisers, publishers and agencies alike.
Affiliate Composition on a Program
Have you ever wondered what ‘normal’ looks like when it comes to the number of publishers on a program? What percentage of sales are typically driven by certain affiliate types? Learn about the benchmarking used in the management of an affiliate program and understand the affiliate composition that is driving revenue.
Rewards and Commercials
No longer simply a CPA channel, commerciality and marketing rewards are becoming increasingly sophisticated. Understand as an advertiser how much you should be paying in tenancy and best practices for commission setting.
Expectations and Measurement
Publishers, Advertisers and agencies all invest significantly in campaign management, be sure that the goals set for optimisation are clear with this useful lesson on measurement.
Tracking and Technical Considerations
Our experts have developed a lesson designed to follow on from the beginner session in the Bootcamp basics course. We delve into the intricacies of how ad blocking, privacy concerns and third-party measurement technologies could impact performance.
Advanced Voucher Coding Strategies
Online voucher codes are a stable part of the affiliate channel, find what the newest strategies for making the most of voucher codes are.
Affiliate Marketing by Customer Type
How do you define a new customer? And how can you optimise to drive acquisition and retention goals using the affiliate channel? This section considers the customer types online marketing can deliver, and how to build an effective program to optimise by customer type.
How Attractive is your Affiliate Program?
The final section in the new course aims to showcase the main metrics that publishers should look at when considering which brands to direct traffic to. Best practice advice is discussed which looks at how to ensure the channel is attractive to prospective partners.
Richard Dennys, CEO says “We are delighted to launch the next instalment in the Webgains Academy. Since launching the free platform last year, we have guided hundreds of learners through the complex digital space, helping them to increase their knowledge and confidence of online marketing. The new content released today focusses on more complex affiliate challenges and provides great guidance for users to optimise what they may already be doing strategically.”
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