Supporting new parents throughout Maternity Leave
To aid the cost-of-living crisis, Webgains, the smart affiliate network, and GoCertify, the leading verification tool, have joined forces. Their exclusive partnership challenges the current crisis by providing discounts for expecting and recent mothers on maternity leave to ease the pressure of raising a little one.
One third of businesses provide the legal minimum standard of 90% salary for the first six weeks of maternity leave. Following this, pay is standardised for a further 33 weeks at £151.97 p/w. The cost-of-living and various other concerning global economic factors at play, expecting and new parents face a turbulent time.
This is an extraordinary opportunity for advertisers on the Webgains affiliate marketing network to join the exclusive partnership and be part of a positive and pioneering initiative.
The verification process is simple; brands on the Webgains network provide a unique code to go live on GoCertify’s platform. The customer then needs to upload their maternity certificate received from their midwife in order to verify their discount.
Webgains Account Director, Ben Eversden, said this about the partnership:
“This partnership with GoCertify came to life at our Manchester Smarter Connections event earlier this year. Until becoming a father recently, I was somewhat blinded by the poor statutory maternity pay that is on offer for mothers. Raising a baby is expensive and with the rising cost of living, new families will be significantly impacted. This is where I believe the affiliate channel can help this demographic. We work with some wonderful brands who also share this viewpoint and are looking to help the nation.“
Chris Turner, Head of Client Success at GoCertify comments on the initiative:
“We’ve worked closely with Webgains to develop our new Maternity & Mum-to-be verification, a first of its kind that allows retailers to verify and reward this extremely engaged and deserving group of shoppers. From maternity wear to furniture, toys and tech – it’s a great opportunity for brands to give back to those who need it most.”
The partnership is already live in the UK, with plans for market expansion in the US and Europe, as well as, the inclusion of adoption leave.
To learn more about this exclusive partnership, or would like to contribute a unique code, please get in touch with Ben Eversden at beversden@webgains.com.
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