For our latest Advertiser Spotlight, we talk to Joshua James, to learn more about their Webgains affiliate programme, what makes their company different, and their plans for 2022.
Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about Joshua James?
Joshua James has been selling luxury fashion jewellery for over decade. Based in Yorkshire, this small family run business has a big online presence, providing customers the latest trends and the biggest brands from the jewellery market. Some of these brands include, Nomination, Olivia Burton, Shaun Leane and Thomas Sabo.
Recently, Joshua James has moved into the wedding sector, selling ready-to-wear and handmade-to-order engagement and wedding rings, allowing them to tap into a whole new market.
Is there anything else you’d like to add? For instance, what are your business values? What is your story?
Joshua James is a small family brand with big values. We offer our clients a level of attention to detail and personal touch that can be expected with small businesses, creating an improved level of service, driving loyalty and repeat custom.
What would you say are the biggest benefits for a Publisher working with your company?
Joshua James is an award winning jeweller with high volumes of traffic from a variety of consumers, all over the world.
With a wide catalogue of brands not only do we appeal to different target markets, we always have different offers the provide our customers. From free gifts with purchase, to exclusive discount codes for seasonal sales, our brands always have a variety of offers to provide to consumers.
Each of these offers comes with beautifully designed assets from our in-house photography & design team. Our Publishers can therefore expect ongoing traffic from our different audience bases, expertly designed assets and a generous commission!
‘Our Publishers can expect ongoing traffic from our different audience bases, expertly designed assets and a generous commission!’
What can you tell us about your audience? What types of Publishers do you work best with?
Unsurprisingly, our audience base is majority female at 66% and 33% male. However, our male audience is increasing, following the introduction of more male-focused brands such as Hugo Boss and Tommy Hilfiger.
Breaking down demographics further, Joshua James hits a variety of audience bases thanks to its varied range of jewellery brands and styles. With ABC1s, searching for luxury jewellery designers such as Shaun Leane, and high-street shoppers looking for the likes of Nomination and Hot Diamonds.
Our basket value can range from £40 to £2000 depending on the shopper and the items they are looking for, presenting an opportunity for significant earnings.
We’re keen to work with Publishers that offer ourselves and our clients real value, and we’re always open to new and innovative ways to reward our customers.
‘Our basket value can range from £40 to £2000 depending on the shopper and the items they are looking for, presenting an opportunity for significant earnings.’
Is there anything else you’d like our Advertiser clients to know?
With our Nomination shoppers, we are limited to offers we can provide. These are determined by the brand, but when they do run offers, we see an extreme uplift in traffic and sales, as their customers are always eagerly awaiting them. They usually have an offer at least every two months.
So, what makes Joshua James an exciting company?
Joshua James performs exceedingly well over key gifting periods, with Q4 alone accounting for 46% of the years’ overall sales, making now a perfect time to join our affiliate programme. This is a key discount/offer period, meaning there will be an uplift in traffic through our publisher channels as well.
Does Joshua James have any exciting plans coming up in 2022?
We have new collections being added to the site every month, with some very exciting new engravable lines from the Joshua James Signature collection. A collection filled with fairmined jewellery and made from quality materials, offering customers a piece that will last a lifetime.