Article by Georgina Samson, Client Services Director, Webgains. Inflation and the current economic environment are causing more businesses to restrict budgets and look to stretch them further. We’ve seen this with many of our own clients and been able to help them execute successful affiliate channel strategies that deliver growth even in challenging times. One […]
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Article by Ami Spencer, COO Webgains. Customers, employees, and stakeholders are increasingly seeking more than just profits from the companies they work with. Positively, there is pressure for companies to align business practices with a broader mission; a mission that considers not only the impact on the environment, but also all stakeholders and the communities […]
Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about SEVEN BRO7HERS Brewing Co? We are SEVEN BRO7HERS BREWERY. The gateway brewery to craft beer. We brew and sell beer to those wanting something better than tasteless lagers, but don’t want confusing branding or craft beer snobbery. We […]
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Article by Bryony Hatherley, Publisher Manager, Webgains. There’s a common misconception that exists amongst some advertisers: that running an affiliate program is as simple as joining a network, setting a commission rate, onboarding some publishers, and allowing the program to run. This set up may drive results for some, but in the long term, it […]
Article by Alona Malinovska, UK Managing Director, Webgains. Back in April at the Affiliate Huddle conference, I hosted a live discussion with Emma Struggles, Chris Turner and Jack Davies. All four of us are parents forging careers in the affiliate channel, coming together to share our thoughts and address some very tough questions on the […]
Next month, Webgains will be exhibiting at and featuring in ELEVATE Summit 2023. This vast and exciting digital showcase – taking place July 18th and19th – is set to be attended by 2,500 people and will include over 30 expert speakers from across the e-commerce, performance marketing and affiliate landscapes. A fully virtual experience, live […]
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Article by Liam Oram, Integration Team Lead, Webgains. With the sunset of Universal Analytics happening in July 2023, we’ve put together some information on Google Analytics (GA4) and how it could affect affiliate marketers. Google Analytics has been a staple for many companies, allowing users to analyse the traffic coming to their sites and optimise […]
Article by Nadia Venezia, Account Manager at Webgains. ‘It’s all about relationships‘; that’s what I was told upon starting my career in affiliate marketing back in 2020. It won’t be surprise to most readers but I can now wholeheartedly confirm that, as an account manager, this statement rings incredibly true. Thankfully, Webgains employs me to […]
Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about BBC ICECREAM EU? BBC ICECREAM EU is the premium tier of BBCICECREAM Universe. The label has kept the original flavours from its origins, blending streetwear and luxury in a way that it stays aspirational, inspiring and at the […]
